Human capital can be turned into real cash when you create a LIVING STRATEGY. This is done by refining your strategy and implement it on every level of the organization – in a fun and effective way.

When everyone in your organization understands your strategy, knows how to act upon it in order to reach a common goal, and does so in a culture that is self-motivating and focusing on the positive aspects and power of group dynamics – there is almost no limit to what you can achieve. The single and most valuable move ANY organization can do is encouraging and developing the skills and leadership potential of every single person in the staff. It does not matter if it is the CEO or the person in the reception – this is by far the one asset that creates the most competitive advantage for a company.
We have the knowledge, theories, cases, experience, tools, methods, processes and facilitators that will make it easier for you to create a Living Strategy. We do this with enthusiasm, playfulness and humor.

“The more successful and serious business you want to run, the more playful your organization needs to be” – Kristine Maudal

Living strategy is BRAINWELLS methodology for implementing and aligning strategy throughout the organization. By creating a living strategy you make sure that your company will develop and improve in all parts of the organization. By doing this in an aligned and motivated way, increasing company profit will follow. The BRAINWELLS methodology is not focusing on generating more profit in the traditional sense, but increased profit will be a result by empowering all employees so they know how they can contribute to make your company´s strategy a real one. Knowing what to do, how to do it and also how to help others play at their bests will also make it more fun to work. And WORKING SHOULD BE FUN! Example: Brand Building is not only about communication, packaging and advertising. Brand Building is also about how each and every single employee carries out “The Brand” in their everyday behavior. How they meet the customers, and how they treat each other. Even how they talk about their work environment and colleagues at home is a part of effective brand building. It is all about how the strategy is living in everyday life.

Motivation Base Camp creates positive energy and a motivating culture throughout the organization. Whatever needs to be done, you have to make sure everyone involved is motivated for the task. Motivation Base Camp provides you with the ultimate “start-up” processes for any coming tasks. Motivation Base Camp focuses on improving work-spirit and motivation for small and large groups within companies and organizations. We believe in the potentials and strength of groups. We know how to create WOW!-teams. Through dynamic and interactive workshops and lectures all participants will learn more about how to improve work-life and the positive impact on their surroundings. Through numerous reports and research projects we know that increased motivation and joy are important factors for turnover, sick leave, mental health, well-being at work, the innovative capacity, creativity, and production capacity. No wonder you also can read it on the bottom line.

We believe in sharing, and in the fact that both individuals and organizations need to constantly develop and improve to move forward. We have a dedicated department for R&D within BRAINWELLS. The goal is to continuously improve, increase and develop the knowledge and experience for new fun and effective processes and methodologies for use in the corporate world. We are currently working on a book describing how successful leaders and companies deal with the need of having fun at work and working with a living strategy. The aim is to share this knowledge so we all can be inspired and motivated to start using effective and fun processes working with strategy and innovation.